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20 Best Realtor Marketing Ideas – Top Strategies For Marketing Online!

“In Today’s Competitive Online World We’ve Found The Best Realtor Marketing Ideas”!

This post is going to get you in front of the right customers through the right kind of online marketing using the best realtor marketing ideas.

What are the best realtor marketing ideas that your team has set for your goals for 2019?

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Best Realtor Marketing Ideas

There’s never been a shortage of potential best realtor marketing ideas.

However, like any other online marketing discipline, getting in front of the right customers is getting more and more difficult.

As real estate agents and homeowners realize the difficulty, they turn to professionals to assist them in this highly complex and convoluted area of online marketing.

Truthfully?

Unless you’re an agent, investor or owner with a large presence online, getting in front of the right audience takes time.

Yet, as lucrative as the real estate market is for potential fixer-uppers and flippers looking to move homes quickly, there are some proven best realtor marketing ideas and so-called secrets to success in the business, that allow them to sell a home faster and more efficiently than before by using the right strategies.

There are actually 23 Best Realtor Marketing ideas for marketing real estate online that will give you the most bang for the buck.

Focus on these methods and you’ll find success in online platforms such as search engine optimization, blogging, social media and video. Ignore them, and you might find yourself unable to attract your clients.

1. A Professional Website

Those companies which have learned how to do online marketing, understand how important it is to have a professional website.

However, this best realtor marketing ideas for real estate isn’t a new one any longer.

But, there is a big difference between an ordinary website and a professional one. For agents and brokerages looking to sell properties, this is more important now than ever.

When designing your website, focus on both looks and functionality.

Ensure that you address things like the overall speed of the site, ease of navigation, quality content, great photos, etc.

Don’t overload visitors with too many ads and be careful that it’s a site that people want to continue to check on with fresh content and properties added often.

2. 3D Matterport Scans

The Matterport 3D camera is one of the most effective tools you can use to promote any type of real estate.

The system will bring together a three-dimensional view of an entire property that the buyer can fly-through, even in virtual reality, giving an accurate depiction of the space no matter where the buyer might be.

This is certainly one of the most modern of the best realtor market ideas for marketing your real estate.

This works whether you’re a private owner (you can hire Matterport professionals photographers to assist you), a real estate agent or even a large brokerage.

Eventually, all of our interactions with the digital world will be in 3D and VR, so stay ahead of the curve with technology like this.

3. Hire a Real Estate Photographerreal estate photography

Photos are always important when it comes to real estate.

However, not all realtors understand the importance of this single concept when it comes to this best realtor marketing ideas for a home or condo online.

The fact is that people will judge a house by its photo, especially when browsing through hundreds or thousands of listings.

What you want is the photo that will be most appealing and catch the eye of a person that’s sifting through countless listings in their area.

It needs to strongly convey a quality space through professional usage of things like a wide-angle lens and careful Photoshop editing.

4. Create Video Walkthroughs

While not as impressive as a Matterport 3D scan, video walkthroughs offer more insight into how a home is realistically represented.

It doesn’t have to be a professionally-shot video where you spend thousands of dollars.

It can easily be something you shoot on a high-quality smartphone or even with your own drone if they’re legal where you live.

This best real realtor marketing ideas will really give a better sense to the prospective buyer and allow them to understand what space truly looks like in person.

5. Create Your Own Popular BlogRealtor Blogging

You can decide to start to blog for the industry, best realtor market ideas and deliver enormous amounts of value in an effort to build a platform or an audience over time.

Not overnight.

Over time.

However, if you’re in the real estate field, you should begin blogging immediately.

The more time that you don’t, the further behind you’ll be.

Start a useful blog about real estate and post in there often.

Deliver enormous amounts of value on a regular basis and watch as your readership soars.

Create infographics about mortgages and rates or where home prices are going or anything else you can find useful.

Use videos and other media and begin sharing it everywhere you possibly can.

This is among the best ways to build an audience to market real estate.

6. Practice Content Marketing

Content marketing is a super way to gain visitors to your website and blog. To do this, you need to find external sites where you can market your content.

This comes from building useful and relevant content on popular authority sites, which link back to similar, but unique, useful and relevant content on your site.

In short, you need to leverage sites like Quora, LinkedIn’s publishing platform, Medium and others to market your content. However, you’ll first need basic content or content that’s built on your own site to draw visitors to.

That’s one of the main theories behind content marketing, one of the best realtor marketing ideas

7. Use Google Analytics

Marketing real estate involves analytics.

You don’t have analytics installed on your website, that’s one of the basics of the best realtor market ideas.

Setup Google Analytics in order to track all sorts of metrics as they relate to your content and website’s visitors over time.

This is a great way to understand whether or not your efforts are actually working out for you or not.

  • How well are your posts doing?
  • How many people are visiting your site?
  • Have you set goals?
  • What is the average session rate?
  • What about the bounce rate or exit rate?

It might seem confusing now, but as you learn about analytics, it will all make sense and come together.

8. Start a Lead Generation Tool Realtor Lead Generation

One great tool for one of the best realtor marketing ideas is to create a lead generation page.

For serious marketers, this is called a squeeze page.

Why a squeeze page?

Because you’re trying to squeeze an email address out of visitors who might not be inclined to provide it to you.

This will assist you with your email marketing efforts in the future.

What’s a good lead generation tool?

You can build your own appraisal tool or some other tool to help in the real estate process.

When the form is completed, you ask to email the results to the user.

Any type of real estate tool that would be helpful to prospective buyers or sellers would work, along with sendable results after the user finishes the form.

9. Install PPC Advertising

PPC, which stands for pay-per-click, is a way of bringing in traffic to your site to market any home or condo or any other form of real estate you might be offering.

However, it isn’t cheap.

You’re essentially paying for your website’s visitors.

How much will it cost you to bring in those people?

Which of those will actually result in leads or sales?

What you’ll learn is that PPC is incredibly expensive, and if you don’t track it properly, it may feel like a waste of your money.

This is also why it’s important to have an analytics system.

It’s important to know where the user came from and whether or not it resulted in a sale or a lead.

It is not one of the best realtor marketing ideas.

10. Use Social Media: Instagram

Instagram is a good resource for reaching lots of users that are on a wildly-popular social media platform. 

It is no longer as simple to reach those users on Instagram as it once was due to the algorithm changes.

They have removed the chronological ordering of posts and geared them more towards popularity.

However, you still need an Instagram profile when it comes to real estate marketing,

It is still one of the best realtor marketing ideas.

This can be an opportunity to post photos and videos of real estate or to capture some other relevant lifestyle imagery that will help you to get the word out.

Searching for popular or relevant hashtags and discover what your competition is doing on the platform as well.

11. Learn Twitter HashtagsRealtor Social Media

Twitter is another super medium that you should learn to be involved in.

Obviously, you need a Twitter profile for your business.

In Addition, you should be searching Twitter hashtags to find relevant content and areas that you could try to saturate and target.

You shouldn’t try to target too many hashtags at once.

Take it easy.

Twitter’s search is used tool to find relevant and trending hashtags that you can use in your posts.

Or use this to find posts to comment on, like or to interact with other popular agents or real estate companies and even prospective buyers that are looking to sell or purchase real estate.

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12. Search Out Social Media Influencers

Who are the social media influencers with the best realtor marketing ideas that you could reach out to? There are many in the luxury sector and there are those in the purely real estate segment as well.

Your job is to search for the right influencers on the right platforms that you could join with.

If you have a limited budget, this is a great way to market your real estate because you can get in front of hundreds of thousands or millions of prospective targets without having to wait years and years to build up a big profile.

But, be careful to check the influencers well and ensure that their users are legitimate.

13. Create a Free Offer

A very large part of marketing real estate online is to build a free offer to collect those lucrative email addresses.

What you’ll come to notice is that the best real estate agents and real estate websites have free offers that pop up a short time after you visit the page.

The free offers are there to collect email addresses.

However, the offer needs to be good enough and you need to have enough established authority for your users to give you their email addresses.

What will you build?

Will it be a free report?

Maybe it’s Best Realtor Marketing Ideas online or how to stage a home or something similar to that.

Decide what it is and create it.

14. Develop Email Marketing Campaignsrealtor email marketing

Through using a standard email marketing system such as Aweber and also installing LeadPages, you can establish a way to collect email addresses and market to those users.

LeadPages will allow you to create landing pages that will attract people, so you can use it to collect email addresses that you will eventually market through Aweber.

It might be confusing at first, but email marketing is definitely where the money is.

The money is definitely in the list, but it needs to be done the right way and you have to attract the right people first.

Use your email campaigns to add value constantly over time and watch as the results ratchet up quickly.

One of the best realtor marketing ideas.

15. How to Become an Expert In Your Niche

One of the best realtor marketing ideas is to simply become an expert in your niche.

When you’re an expert, you’ll command authority.

You won’t need to sell, you’ll simply attract buyers to you.

This clearly doesn’t happen overnight nor does it happen easily, but it does happen over time.

Be certain that you share lots of useful content and that you set yourself up as an expert. Don’t try to come off as someone who knows more than they do.

Always be reading and learning, then share those things with the world through the proper social media channels, and eventually, people will look to you for advice and you’ll attract more and more buyers and sellers this way.

16. Get on Local Radio and Television Stations

Local radio and television stations love to report about the real estate market.

Why not go to them and offer up your opinions on air?

You don’t need a big-time PR company to do this.

You can easily search for radio and television stations nearby, using the internet.

Find your local stations send them a letter or an email.

Try sending them a video of yourself speaking about real estate or pitching your ideas to them.

It’s not simple and it’s not easy, but it is worth a try if you’re able to gain the attention of the right reporters.

17. Develop Your System for ReferralsRealtor Referral Network

Near the top of the list of best realtor marketing ideas to supercharge your real estate marketing efforts online is to build a system for referrals.

Include this into your email signature so that it becomes more passive than active, but in the beginning, it doesn’t hurt to simply ask for a referral.

Once you have a few successful transactions, network with your clients and ask them to refer you to their friends.

You can also offer something in exchange for referrals.

Maybe it’s an Amazon gift card or maybe it’s a Home Depot gift card,

Find a unique way to pitch this to your clients and then ensure you treat all of those people the right way.

18. Get Reviews on Yelp

Yelp is a good resource for building up reviews as a real estate agent or brokerage.

Request reviews on a place like Yelp by integrating your Yelp profile into your email signature and also onto your website.

After you’ve completed a successful transaction, ask the buyers or sellers to post their feedback about the exchange on Yelp.

As your reviews accumulate on Yelp, you’ll increase your business.

Be sure that provide a lot of value and you always take care of your clients.

Eventually, create a great profile here.

19. Create Your Zillow Profile

Everyone in the real estate industry knows how important Zillow has become.

It is one of the primary resources that many buyers and sellers are turning to these days to research the market and even search for prospective properties.

You have to be certain that you have a strong presence on Zillow.

Another one of the best realtor marketing ideas.

Create a profile on Zillow and also ask for reviews after each successful transaction.

You’ll be surprised at just how much more traffic and contacts you’ll get once you’ve built up your profile.

You could also run ads on Zillow as well, but you should only do this once you have a respectable profile created.

20. Create a local business page on GoogleRealtor Google Business Page

Setting up a local business page on Google for your best realtor marketing ideas is definitely prudent.

If you can, aim for the right keywords in your business page as well.

For example, you can use “Tampa Real Estate Agent Billy Doe” to target the right keywords or “New Jersey Realtor Jane Smith”, etc

In order to set up a local business page on Google, just go to google.com/business where you can begin entering your business’s information, starting with its location.

This is an important step in the process, and you can also solicit reviews on Google once your profile has been established as a local business.

21.   Trulia Ads

Trulia is another big resource when it comes to your best realtor marketing ideas.

If you are not on Trulia, you should be.

People are turning to sites like this by the thousands.

Ensure that you first set up a profile on Trulia, then you can leverage its ad platform to spread the word.

If you have a prospective home or condo that you’re marketing, you should run a few ads and track their effectiveness to see just how well it pans out.

As with any other type of ad, you have to judge just how well it’s working for you by tracking how many leads it actually generates.

22. Brand AwarenessRealtor Brand Awareness

Building your brand in the real estate field is one of the top best realtor marketing ideas. Do you have a professional logo? Is your brand conveying your message to your clients?

Have you already done other important business related things such as setting up your mission or creating a business plan?

These are all important as are the basis of your brand.

23. Build a Facebook Page

Facebook is still the biggest resource and one of the Best Realtor Marketing Ideas with the largest subset of users that you can target online.

Starting a Facebook Business Page, then advertising that business with Facebook is one such approach that you can take to marketing your real estate online. This is a great resource no matter if you’re new to the business or you’re a veteran in the field.

Once you’ve started your Facebook Page, stay active on there and continuously deliver a good deal of value in every post.

Don’t spam by pitching them at every turn.   if you want to succeed in business in the long term.

What Did You Think Of These Top 20 Best Realtor Marketing Ideas?

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Posted by

Joseph Kaplan

Joseph Kaplan is the Founder of RealEstateInternetMarketingServices.com, a promotional and educational website for Realtors, Brokers, and Investors who want and need help to promote great content, and real-estate-related websites to the top of Google, organically in 90-days or less, and recommends the best real estate Internet marketing services and tools online.

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(17) Comments

  1. Louis

    A professional website would always portray a good image for any organisation especially when it is backed up by high quality pictures. For real estate, people will be more attracted to the images they see. I think social media advertising is the best, there’s a lot of traffic on social media daily and good pictures and videos can improve traffic to your real estate blog.

    Just my thought, thanks for writing

  2. charles39

    I loved the idea of real estate as one way earning an.extra income but what I would really love is to learn from you I am in Dubai place where buildings are growing faster than trees in the Forest and that where I come to you,  how can I get and learn from you the ways to tap that growth? the potential is unlimited you can try it your self 

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      Great Thanks for your comments. To learn from the best industry, Click on the link at the bottom of the article and talk to Marshall Adler at Irankfast.com. That’s who I’m learning from

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    I really think that this article is very helpful and informative when it comes to online marketing. I am currently affiliate marketer and your article remind me about social marketing as I am not a fan of that type of sharing my content. I will definitely pay more attention to Tweeter, thanks a lot for sharing such great stuff.

    1. Joseph Kaplan

      thanks for the comment.

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